10.0202 - Radio & TV Broadcasting Technology (2011 Implement by Fall 2012) Consolidated

Plus Consolidated Standards

Plus I. ACADEMIC FOUNDATIONS
  Plus A. Demonstrate language arts knowledge and skills required to pursue the full range of post-secondary education and career opportunities.
    Plus 1. Select and employ appropriate reading and communication strategies to learn and use technical concepts and vocabulary in practice.
        a. Determine the most appropriate reading strategy for identifying the overarching purpose of a text (i.e. skimming, reading for detail, reading for meaning or critical analysis).
        b. Demonstrate use of content, technical concepts and vocabulary when analyzing information and following directions.
        c. Select the reading strategy or strategies needed to fully comprehend the content within a written document (i.e., skimming, reading for detail, reading for meaning or critical analysis).
        d. Interpret information, data, and observations to apply information learned from reading to actual practice.
        e. Transcribe information, data, and observations to apply information learned from reading to actual practice.
        f. Communicate information, data, and observations to apply information learned from reading to actual practice.
    Plus 2. Demonstrate use of the concepts, strategies, and systems for obtaining and conveying ideas and information to enhance communication in the workplace.
        a. Employ verbal skills when obtaining and conveying information.
        b. Record information needed to present a report on a given topic or problem.
        c. Write internal and external business correspondence that conveys and/or obtains information effectively.
        d. Communicate with other employees to clarify workplace objectives.
        e. Communicate effectively with customers and employees to foster positive relationships.
        f. Evaluate oral and written information for accuracy, adequacy/sufficiency, appropriateness, clarity, conclusions/solutions, fact/opinion, propaganda, relevancy, validity, and relationship of ideas.
        g. Comprehend key elements of oral and written information such as cause/effect, comparisons/contrasts, conclusions, context, purpose, charts/tables/graphs, evaluation/critiques, mood, persuasive text, sequence, summaries, and technical subject matter.
    Plus 3. Locate, organize and reference written information from various sources to communicate with co-workers and clients/participants.
        a. Locate written information used to communicate with co-workers and customers.
        b. Organize information to use in written and oral communications.
        c. Reference the sources of information.
    Plus 4. Evaluate and use information resources to accomplish specific occupational tasks.
        a. Use informational texts, Internet web sites, and/or technical materials to review and apply information sources for occupational tasks.
        b. Evaluate the reliability of information from informational texts, Internet Web sites, and/or technical materials and resources.
    Plus 5. Use correct grammar, punctuation and terminology to write and edit documents.
        a. Compose focused copy for a variety of written documents such as agendas, audio-visuals, bibliographies, drafts, forms/documents, notes, oral presentations, reports, and technical terminology.
        b. Edit copy to create focused written documents such as agendas, audio-visuals, bibliographies, drafts, forms/documents, notes, oral presentations, reports, and technical terminology.
        c. Compose multi-paragraph documents clearly, succinctly, and accurately.
        d. Use descriptions of audience and purpose when preparing and editing written documents.
        e. Use correct grammar, spelling, punctuation, and capitalization when preparing written documents.
    Plus 6. Develop and deliver formal and informal presentations using appropriate media to engage and inform audiences.
        a. Prepare oral presentations to provide information for specific purposes and audiences.
        b. Adapt language for audience, purpose, situation. (i.e. diction/structure, style).
        c. Identify support materials that will enhance an oral presentation.
        d. Prepare support materials that will enhance an oral presentation.
        e. Deliver an oral presentation that sustains listeners' attention and interest.
        f. Align presentation strategies to the intended audience.
        g. Implement multi-media strategies for presentations.
        h. Identify assumptions, purpose, outcomes/solutions, and propaganda techniques.
        i. Predict potential outcomes and/or solutions based on oral and written information regarding trends.
        j. Present formal and informal speeches including discussion, information requests, interpretation, and persuasive arguments.
    Plus 7. Interpret verbal and nonverbal cues/behaviors to enhance communication with co-workers and clients/participants.
        a. Interpret verbal behaviors when communicating with clients and co-workers.
        b. Interpret nonverbal behaviors when communicating with clients and co-workers.
  Plus B. Demonstrate mathematics knowledge and skills required to pursue the full range of post-secondary education and career opportunities.
    1. Identify whole numbers, decimals, and fractions.
    2. Demonstrate knowledge of basic arithmetic operations such as addition, subtraction, multiplication, and division.
    3. Demonstrate use of relational expressions such as equal to, not equal, greater than, less than, etc.
    4. Apply data and measurements to solve a problem.
    5. Analyze Mathematical problem statements for missing and/or irrelevant data.
    6. Construct charts/tables/graphs from functions and data.
    7. Analyze data when interpreting operational documents.
  Plus C. Demonstrate science knowledge and skills required to pursue the full range of post-secondary and career education opportunities.
    1. Evaluate scientific constructs including conclusions, conflicting data, controls, data, inferences, limitations, questions, sources of errors, and variables.
    2. Apply scientific methods in qualitative and quantitative analysis, data gathering, direct and indirect observation, predictions, and problem identification.
Plus II. COMMUNICATIONS
  Plus A. Develop and interpret tables, charts, and figures to support written and oral communications.
    1. Create tables, charts, and figures to support written and oral communications.
    2. Interpret tables, charts, and figures used to support written and oral communication.
  Plus B. Apply active listening skills to obtain and clarify information.
    1. Interpret a given verbal message/information.
    2. Respond with restatement and clarification techniques to clarify information.
    3. Model behaviors that demonstrate active listening.
  Plus C. Listen to and speak with diverse individuals to enhance communication skills.
    1. Apply factors and strategies for communicating with a diverse workforce.
    2. Demonstrate ability to communicate and resolve conflicts within a diverse workforce.
  Plus D. Exhibit public relations skills to increase internal and external customer/client satisfaction.
    1. Use correct grammar to communicate verbally.
    2. Listen to a presentation and record important information. Report back identifying central themes and use key points to explain how the message applies to a similar situation.
Plus III. PROBLEM-SOLVING AND CRITICAL THINKING
  Plus A. Solve problems using critical thinking skills (analyze, synthesize, and evaluate) independently and in teams. Solve problems using creativity and innovation.
    Plus 1. Employ critical thinking skills independently and in teams to solve problems and make decisions (e.g., analyze, synthesize and evaluate).
        a. Identify common tasks that require employees to use problem-solving skills.
        b. Analyze elements of a problem to develop creative solutions.
        c. Describe the value of using problem-solving and critical thinking skills to improve a situation or process.
        d. Create ideas, proposals, and solutions to problems.
        e. Evaluate ideas, proposals, and solutions to problems.
        f. Use structured problem-solving methods when developing proposals and solutions.
        g. Generate new and creative ideas to solve problems by brainstorming possible solutions.
        h. Critically analyze information to determine value to the problem-solving task.
        i. Guide individuals through the process of recognizing concerns and making informed decisions.
        j. Identify alternatives using a variety of problem-solving and critical thinking skills.
        k. Evaluate alternatives using a variety of problem-solving and critical thinking skills.
    Plus 2. Employ critical thinking and interpersonal skills to resolve conflicts with staff and/or customers.
        a. Analyze situations and behaviors that affect conflict management.
        b. Determine best options/outcomes for conflict resolution using critical thinking skills.
        c. Identify with others’ feelings, needs, and concerns.
        d. Implement stress management techniques.
        e. Resolve conflicts with/for customers using conflict resolution skills.
        f. Implement conflict resolution skills to address staff issues/problems.
    Plus 3. Identify, write and monitor workplace performance goals to guide progress in assigned areas of responsibility and accountability.
        a. Write realistic performance goals, objectives and action plans.
        b. Monitor performance goals and adjust as necessary.
        c. Recognize goal achievement using appropriate rewards in the workplace.
        d. Communicate goal achievement with managers and co-workers.
    Plus 4. Conduct technical research to gather information necessary for decision-making.
        a. Align the information gathered to the needs of the audience.
        b. Gather technical information and data using a variety of resources.
        c. Analyze information and data for value to the research objectives.
        d. Evaluate information and data to determine value to research objectives.
Plus IV. INFORMATION TECHNOLOGY APPLICATIONS
  Plus A. Use Personal Information Management (PIM) applications to increase workplace efficiency.
    1. Manage personal schedules and contact information.
    2. Create memos and notes.
  Plus B. Employ technological tools to expedite workflow.
    1. Use information technology tools to manage and perform work responsibilities.
    2. Use email to share files and documents.
    3. Identify the functions and purpose of email systems.
    4. Use email to communicate within and across organizations.
    5. Access and navigate Internet (e.g., use a web browser).
    6. Search for information and resources.
    7. Evaluate Internet resources for reliability and validity.
    8. Prepare simple documents and other business communications.
    9. Prepare reports and other business communications by integrating graphics and other non-text elements.
    10. Prepare complex multi-media publications.
    11. Prepare presentations for training, sales and information sharing.
    12. Deliver presentations with supporting materials.
    13. Create a spreadsheet.
    14. Perform calculations and analyses on data using a spreadsheet.
    15. Manipulate data elements.
    16. Manage interrelated data elements.
    17. Analyze interrelated data elements.
    18. Generate reports showing interrelated data elements.
    19. Facilitate group work through management of shared schedule and contact information.
    20. Facilitate group work through management of shared files and online information.
    21. Facilitate group work through instant messaging or virtual meetings.
    22. Manage computer operations.
    23. Manage file storage.
    24. Compress or alter files.
    25. Operate computer driven equipment and machines.
    26. Use installation and operation manuals.
    27. Troubleshoot computer driven equipment and machines.
    28. Access support as needed to maintain operation of computer driven equipment and machines.
  Plus C. Demonstrate Digital Citizenship
    1. Identify legal and ethical issues related to the use of information and communication technologies (e.g., properly selecting and citing resources)
    2. Discuss possible long-range effects of unethical uses of technology (e.g., virus spreading, file pirating, hacking) on cultures and society
    3. Discuss and demonstrate proper netiquette in online communications
    4. Identify ways that individuals can protect their technology systems from unethical or unscrupulous users
    5. Create appropriate citations for resources when presenting research findings
    6. Discuss and adhere to fair use policies and copyright guidelines
Plus V. SYSTEMS
  Plus A. Describe the nature and types of business organizations to build an understanding of the scope of organizations.
    1. Describe the types and functions of businesses.
    2. Explain the functions and interactions of common departments within a business.
  Plus B. Analyze the arts, audio-visual technology and communication industry's economic base in order to demonstrate an understanding of the economic factors influencing the industry as a whole.
    Plus 1. Analyze the industry’s economic base pertinent to the arts and related technologies.
        a. Evaluate how the visual and performing arts economically impacts current society.
        b. Evaluate how the technology industries economically impact current society.
        c. Describe how the arts have economically influenced the inception of the technology industry.
        d. Describe how the technologies industry has influenced the economic growth of the arts to the present time.
    Plus 2. Analyze the industry’s business practices pertinent to the arts and related technologies.
        a. Identify the basic business principles relative to the pathways in this career cluster.
        b. Examine the business practices amongst the diverse pathways in this career cluster for similarities and differences.
    Plus 3. Evaluate the role of the arts in business, technology, and the community.
        a. Define the roles of the arts in business, technology, and the community as identified by society.
        b. Present the role that business expects from the arts in relation to economic development.
        c. Describe the rationale for technical aspects working with the arts and how this provides a mutual benefit.
        d. Illustrate roles that the community expects from the arts in relation to quality of life issues.
    Plus 4. Analyze current issues related to the arts, audio-video technologies, telecommunications, printing, and the media.
        a. Identify the current, key, local and national issues for arts and communications technologies.
        b. Compare the similarities and differences in the issues currently affecting arts and communications technologies.
        c. Determine how these issues impact each area and the entire career cluster.
  Plus C. Analyze and summarize evidence of interdependence between the technical and the artistic sides of this career cluster in order to demonstrate an understanding of the systems involved in the cluster.
    Plus 1. Summarize the features of the partnership technology and the arts have in developing presentations and productions.
        a. Describe the impact that audio-video technology, printing, broadcasting, and journalism have on the development of presentations and productions.
        b. Analyze how technical areas and the arts partner to produce high quality presentations and productions.
    Plus 2. Analyze how the roles of creators, performers, technicians, and others are similar and different from one another.
        a. Analyze the roles of creators, performers, technicians, and others involved in production, performance, and media to identify similarities and differences.
        b. Analyze the skills required by both technical and artistic partners to provide audiences with quality works and productions.
        c. Design a presentation that illustrates the similarities and differences of the various roles.
  Plus D. Examine the various organizational structures adopted by groups within the arts, audio-video, technology, and communications field to understand the diversity and variety of functions within the industry.
    1. Describe quality control standards and practices common to the workplace.
    Plus 2. Summarize characteristics of the fluid and diverse nature of organizational structures within the arts, audio-video technology, printing, telecommunications, and media industries.
        a. Explain the formal and informal organizational structures within each of these pathways.
        b. Illustrate the organizational structures in charts.
        c. Compare the organizational structures of the arts and other pathways for similarities and differences.
        d. Explain the meaning of diverse organizational structures and why these are important for the accomplishment of joint projects.
  Plus E. Analyze and summarize the formal and informal influences in the abstract and formal structures of business organizations within this cluster to demonstrate an understanding of the influences on holding careers in this field.
    Plus 1. Examine the influence government, public opinion, and diverse local and cultural perspectives may have upon visual arts, media communications, or performance as a business.
        a. Define influences of government and cultural perspectives as they relate to media communications, visual arts or performance as a business.
        b. Define the influence of government regulations on media, audio-video productions, telecommunications, printing, and artistic authorship.
        c. Analyze a variety of persistent cultural issues and dilemmas within society that commonly affect how cultures are portrayed within art forms and communication.
        d. Evaluate how cultural issues and dilemmas within society influence government and public opinion and its effects on developing a successful business.
    Plus 2. Examine labor management processes and agreements generally used in the arts, audio-video technologies, telecommunications, printing, and media fields.
        a. Define labor management processes and agreements used within each pathway.
        b. Identify common labor management processes and agreements used within this career cluster.
Plus VI. SAFETY, HEALTH AND ENVIRONMENTAL
  Plus A. Implement personal and jobsite safety rules and regulations to maintain safe and healthful working conditions and environments.
    Plus 1. Assess workplace conditions with regard to safety and health.
        a. Align safety issues with appropriate safety standards to ensure a safe workplace/jobsite.
        b. Identify safety hazards common to workplaces.
    Plus 2. Select appropriate personal protective equipment as needed for a safe workplace/jobsite.
        a. Inspect personal protective equipment commonly used for selected career pathway.
        b. Use personal protective equipment according to manufacturer rules and regulations.
    3. Employ a safety hierarchy and communication system within the workplace/jobsite.
    4. Implement safety precautions to maintain a safe worksite.
  Plus B. Complete work tasks in accordance with employee rights and responsibilities and employers obligations to maintain workplace safety and health.
    Plus 1. Demonstrate personal and group health and safety practices.
        a. Identify procedures necessary for maintaining a safe work area.
        b. Identify methods to correct common hazards.
        c. Identify methods for disposing of hazardous materials.
        d. Demonstrate principals of safe physical movement to avoid slips, trips, and spills.
        e. Inspect and use protective equipment (PPE).
    Plus 2. State the implications and rationale for various rules and laws designed to promote safety and health may have on a work environment.
        a. Identify key rights of employees related to occupational safety and health.
        b. Identify the responsibilities of employers related to occupational safety and health.
        c. Explain the role of government agencies in providing a safe workplace.
  Plus C. Employ emergency procedures as necessary to provide aid in workplace accidents.
    1. Use knowledge of First Aid procedures as necessary.
    2. Use knowledge of CPR procedures as necessary.
    Plus 3. Demonstrate completion of a variety of methods to prevent and correct common hazards.
        a. Identify and describe common hazards in the workplace.
        b. Identify and describe major sources of information about hazards in the workplace (e.g., MSDS, work procedures, exposure control plans, training materials, labels, and signage).
        c. Identify sources of combustible/flammable materials, fire and emergencies to establish a fire safe environment.
        d. Interpret safety signs and symbols.
  Plus D. Employ knowledge of response techniques to create a disaster and/or emergency response plan.
    1. Complete an assessment of an emergency and/or disaster situation.
    2. Create an emergency and/or disaster plan.
    Plus 3. Summarize the individual employee's responsibility for maintaining health and safety in contrast to a supervisor or others.
        a. Examine the situations in this career cluster where individuals work independently and are responsible for their own health.
        b. Identify the responsibilities an individual has for implementing health practices in relation to electrical and mechanical equipment.
        c. Identify the individual’s responsibilities for safe and healthful practices when dealing with stage equipment, artist tools, and mechanical equipment.
        d. Design a plan for maintaining individual health for work in various pathways within the cluster.
    Plus 4. Illustrate situations that demonstrate compliance with OSHA safety regulations and practices related to this cluster.
        a. Define the OSHA safety regulations related to this cluster.
        b. Classify critical safety issues and practices identified by OSHA in relation to pathways in this cluster.
        c. Demonstrate using safety procedures required in a specific pathway in this cluster.
    Plus 5. Apply MSDS and Hazardous Materials procedures related to handling and disposing of chemicals.
        a. Analyze health problems that can result from unsafe exposure to chemicals.
        b. Demonstrate the use of knowledge and skills for safe and healthful use of chemicals in various processes in the arts, graphic arts, photography, and technical areas of this career cluster.
    Plus 6. Apply Hazardous Materials practices in relation to fire and water hazards, electrical coding, and right-to-know laws regarding hazards.
        a. Exhibit knowledge of Hazardous Materials practices.
        b. Demonstrate the use of Hazardous Materials practices related to activities in the career cluster.
  Plus E. Apply safety procedures in operating equipment commonly used within the career pathways involved in this cluster to demonstrate a broad understanding of important safety practices.
    Plus 1. Demonstrate the ability to set and use a ladder.
        a. Set a ladder safely, both with and without equipment.
    Plus 2. Demonstrate safety procedures for operating aerial systems.
        a. Utilize safety procedures to operate an aerial system without individuals on the equipment.
    Plus 3. Demonstrate safety procedures when involved with heights.
        a. Demonstrate how to safely climb poles using steps, gaffs, scaffolding, and ladders.
    Plus 4. Apply the safety practices related to printing and graphic arts, telecommunications, performing arts, visual arts, and broadcasting.
        a. Illustrate the safety practices required in the control room for broadcasting; in a theater with props, sets, costumes, make-up, and lighting; in graphic arts with presses and duplicators; and in telecommunications.
  Plus F. Examine and summarize the life style implications and physical demands required by work activities common in the arts, audio/visual, technology and communications cluster to demonstrate an broad perspective regarding the nature of work in the industry.
    Plus 1. Summarize the physical preparation needed to maintain the work activities of pathways in this career cluster.
        a. Demonstrate a warm-up process to prepare the body for various performing arts.
        b. Demonstrate body mechanics that prevent strain on various parts of the body and voice.
        c. Illustrate how to recognize stress as a potential safety factor to the body in various movements.
        d. Demonstrate ergonomic movements related to artistic performance and technical equipment use.
    Plus 2. Summarize life style choices required to maintain the work activities of the pathways in this career cluster.
        a. Apply knowledge of nutrition to meet the body’s needs to supply the physical activity required by careers in this cluster.
        b. Interpret the impact of choices regarding nutrition, stress, exercise, and alternative decisions on an individual’s ability to sustain a career in performance.
Plus VII. LEADERSHIP AND TEAMWORK
  Plus A. Use leadership and teamwork skills in collaborating with others to accomplish organizational goals and objectives.
    Plus 1. Employ leadership skills to accomplish organizational goals and objectives.
        a. Analyze the various roles of leaders within organizations (e.g. contribute ideas; share in building an organization; act as role models to employees by adhering to company policies, procedures, and standards; promote the organization’s vision; and mentor others).
        b. Exhibit traits such as empowerment, risk, communication, focusing on results, decision-making, problem solution, and investment in individuals when leading a group in solving a problem.
        c. Exhibit traits such as compassion, service, listening, coaching, developing others, team development, and understanding and appreciating others when acting as a manager of others in the workplace.
        d. Exhibit traits such as enthusiasm, creativity, conviction, mission, courage, concept, focus, principle-centered living, and change when interacting with others in general.
        e. Consider issues related to self, team, community, diversity, environment, and global awareness when leading others.
        f. Exhibit traits such as innovation, intuition, adaptation, life-long learning and coachability to develop leadership potential over time.
        g. Analyze leadership in relation to trust, positive attitude, integrity, and willingness to accept key responsibilities in a work situation.
        h. Describe observations of outstanding leaders using effective management styles.
        i. Participate in civic and community leadership and teamwork opportunities to enhance skills.
    Plus 2. Employ organizational and staff development skills to foster positive working relationships and accomplish organizational goals.
        a. Implement organizational skills when facilitating others’ work efforts.
        b. Explain how to manage a staff that satisfies work demands while adhering to budget constraints.
        c. Describe how staff growth and development to increase productivity and employee satisfaction.
        d. Organize team involvement within a group environment.
        e. Work with others to develop and gain commitment to team goals.
        f. Distribute responsibility and work load fairly.
        g. Model leadership and teamwork qualities to aid in employee morale.
        h. Identify best practices for successful team functioning.
        i. Explain best practices for successful team functioning.
    Plus 3. Employ teamwork skills to achieve collective goals and use team members' talents effectively.
        a. Work with others to achieve objectives in a timely manner.
        b. Promote the full involvement and use of team member's individual talents and skills.
        c. Employ conflict-management skills to facilitate solutions.
        d. Demonstrate teamwork skills through working cooperatively with co-workers, supervisory staff, and others, both in and out of the organization, to achieve particular tasks.
        e. Demonstrate teamwork processes that provide team building, consensus, continuous improvement, respect for the opinions of others, cooperation, adaptability, and conflict resolution.
        f. Develop plans to improve team performance.
        g. Demonstrate commitment to and a positive attitude toward team goals.
        h. Take responsibility for shared group and individual work tasks.
        i. Assist team members in completing their work.
        j. Adapt effectively to changes in projects and work activities.
        k. Negotiate effectively to arrive at decisions.
    Plus 4. Establish and maintain effective working relationships with all levels of personnel and other departments in order to accomplish objectives and tasks.
        a. Build effective working relationships using interpersonal skills.
        b. Use positive interpersonal skills to work cooperatively with co-workers representing different cultures, genders and backgrounds.
        c. Manage personal skills to accomplish assignments.
        d. Treat people with respect.
        e. Provide constructive praise and criticism.
        f. Demonstrate sensitivity to and value for diversity.
        g. Manage stress and control emotions.
    Plus 5. Conduct and participate in meetings to accomplish work tasks.
        a. Develop meeting goals, objectives and agenda.
        b. Assign responsibilities for preparing materials and leading discussions.
        c. Prepare materials for leading discussion.
        d. Assemble and distribute meeting materials.
        e. Conduct meeting to achieve objectives within scheduled time.
        f. Demonstrate effective communication skills in meetings.
        g. Produce meeting minutes including decisions and next steps.
        h. Use parliamentary procedure, as needed, to conduct meetings.
    Plus 6. Employ mentoring skills to inspire and teach others.
        a. Use motivational techniques to enhance performance in others.
        b. Provide guidance to enhance performance in others.
Plus VIII. ETHICS AND LEGAL RESPONSIBILITIES
  Plus A. Know and understand the importance of professional ethics and legal responsibilities.
    Plus 1. Apply ethical reasoning to a variety of workplace situations in order to make ethical decisions.
        a. Evaluate alternative responses to workplace situations based on legal responsibilities and employer policies.
        b. Evaluate alternative responses to workplace situations based on personal or professional ethical responsibilities.
        c. Identify personal and long-term workplace consequences of unethical or illegal behaviors.
        d. Explain personal and long-term workplace consequences of unethical or illegal behaviors.
        e. Determine the most appropriate response to workplace situations based on legal and ethical considerations.
        f. Explain the most appropriate response to workplace situations based on legal and ethical considerations.
    Plus 2. Analyze ethical principles of decision-making related to clients, customers, fellow workers, and others.
        a. Define professional code of ethics.
        b. Examine the professional code of ethics (e.g., Society of Professional Journalism).
        c. Identify consequences of non-ethical decision-making on short and long term reputation.
    Plus 3. Interpret and explain written organizational policies and procedures to help employees perform their jobs according to employer rules and expectations.
        a. Locate information on organizational policies in handbooks and manuals.
        b. Discuss how specific organizational policies and procedures influence a specific work situation.
    Plus 4. Identify ethics involved in the degree of influence media, arts, and performance have upon individuals.
        a. Identify the degree of influence of print, broadcast media, arts, and performance in a given situation.
        b. Evaluate historic political events and actions instigated through the use of media, print, art, and performance.
        c. Describe why responsibility for ethical influence is a key issue related to this cluster.
  Plus B. Analyze and apply laws affecting arts, technology and communication enterprises to maintain up-to-date compliance with key regulations influencing the industry.
    Plus 1. Analyze the copyright laws in relation to seeking formal permission to use materials.
        a. Identify steps for securing permission to use copyrighted materials.
        b. Exhibit how credit is given for use of copyrighted materials.
        c. Define what is original content and when credit does not need to be given.
        d. Identify the benefits of copyright laws.
        e. Identify consequences if formal permission is not secured.
    Plus 2. Analyze contracts for potential work in career pathways within this cluster.
        a. Examine different types of contracts.
        b. Interpret various types of contracts.
        c. Identify essential elements a contract needs to contain for protection of both parties.
    Plus 3. Analyze state, county, and city codes related to decisions affecting work in this cluster.
        a. Identify processes required to obtain local, county, and state permits for building structures and sets, and installing communications mechanisms in various site locations.
        b. Describe relevant statutes for this cluster.
        c. Identify agencies and organizations that oversee and enforce these statutes.
        d. Identify assistance professional organizations offer for securing permits.
    Plus 4. Analyze the First Amendment, FCC, the Freedom of Information Act, libel laws, and other regulations for compliance issues relevant to this cluster.
        a. Describe the intent and relationship of the First Amendment to this cluster.
        b. Identify FCC Regulations, the Freedom of Information Act, and state statutes and liability laws pertaining to work in this cluster.
        c. Identify court cases related to this cluster that preserve business and individual rights.
        d. Interpret how The Freedom of Information Act affects workers in this cluster.
        e. Illustrate instances when the intent of the First Amendment was preserved in recent times.
    Plus 5. Analyze the liabilities associated with productions and performances, media, and telecommunications installations.
        a. Define the term liabilities.
        b. Identify examples of potential situations that could pose legal liabilities.
        c. Analyze the risk level for work situations related to this cluster.
Plus IX. EMPLOYABILITY AND CAREER DEVELOPMENT
  Plus A. Know and understand the importance of employability skills.
    Plus 1. Identify and demonstrate positive work behaviors and personal qualities needed to be employable.
        a. Demonstrate self-discipline, self-worth, positive attitude, and integrity in a work situation.
        b. Demonstrate flexibility and willingness to learn new knowledge and skills.
        c. Exhibit commitment to the organization.
        d. Identify how work varies with regard to site, from indoor confined spaces to outdoor areas, including aerial space and a variety of climatic and physical conditions.
        e. Identify positive work-qualities typically desired in each of the career cluster's pathways.
    2. Manage resources in relation to the position (i.e. budget, supplies, computer, etc).
  Plus B. Explore, plan, and effectively manage careers.
    Plus 1. Develop a personal career plan to meet career goals and objectives.
        a. Develop career goals and objectives as part of a plan for future career direction.
        b. Develop strategies to reach career objectives.
    Plus 2. Identify and explore career opportunities in one or more career pathways to build an understanding of the opportunities available in the cluster.
        a. Locate and identify career opportunities that appeal to personal career goals.
        b. Match personal interest and aptitudes to selected careers.
    Plus 3. Recognize and act upon requirements for career advancement to plan for continuing education and training.
        a. Identify opportunities for career advancement.
        b. Pursue education and training opportunities to acquire skills necessary for career advancement.
        c. Examine the organization and structure of various segments of the industry to prepare for career advancement.
        d. Research local and regional labor (workforce) market and job growth information to project potential for advancement.
        e. Manage employment relations to make career advancements.
    Plus 4. Continue professional development to keep current on relevant trends and information within the industry.
        a. Use self assessment, organizational priorities, journals, Internet sites, professional associations, peers and other resources to develop goals that address training, education and self-improvement issues.
        b. Read trade magazines and journals, manufacturers’ catalogues, industry publications and Internet sites to keep current on industry trends.
        c. Participate in relevant conferences, workshops, mentoring activities and in-service training to stay current with recent changes in the field.
    Plus 5. Examine licensing, certification and credentialing requirements at the national, state and local levels to maintain compliance with industry requirements.
        a. Examine continuing education requirements related to licensing, certification, and credentialing requirements at the local, state and national levels for chosen occupation.
        b. Identify training, education and certification requirements for occupational choice.
        c. Participate in career-related training and/or degree programs.
        d. Pass certification tests to qualify for licensure and/or certification in chosen occupational area.
        e. Examine the procedures and paperwork involved in maintaining and updating licensure, certification and credentials for chosen occupation.
        f. Align ongoing licensing, certification and credentialing requirements to career plans and goals.
    Plus 6. Examine employment opportunities in entrepreneurship to consider entrepreneurship as an option for career planning.
        a. Describe the opportunities for entrepreneurship in a given industry.
  Plus C. Demonstrate skills related to seeking and applying for employment to find and obtain a desired job.
    1. Use multiple resources to locate job opportunities.
    2. Prepare a résumé.
    3. Prepare a letter of application.
    4. Complete an employment application.
    5. Interview for employment.
    6. List the standards and qualifications that must be met in order to enter a given industry.
    7. Employ critical thinking and decision-making skills to exhibit qualifications to a potential employer.
    Plus 8. Maintain a career portfolio to document knowledge, skills and experience in a career field.
        a. Select educational and work history highlights to include in a career portfolio.
        b. Produce a record of work experiences, licenses, certifications and products.
        c. Organize electronic or physical portfolio for use in demonstrating knowledge, skills and experiences.
    Plus 9. Demonstrate skills in evaluating and comparing employment opportunities in order to accept employment positions that match career goals.
        a. Compare employment opportunities to individual needs and career plan objectives.
        b. Evaluate employment opportunities based upon individual needs and career plan objectives.
        c. Demonstrate appropriate methods for accepting or rejecting employment offers.
        d. Identify personal interests and aptitudes.
        e. Compare personal interests and aptitudes with job requirements and characteristics of career selected.
    Plus 10. Identify and exhibit traits for retaining employment to maintain employment once secured.
        a. Model behaviors that demonstrate reliability and dependability.
        b. Maintain appropriate dress and behavior for the job to contribute to a safe and effective workplace/jobsite.
        c. Complete required employment forms and documentation such as I-9 form, work visa, W-4 and licensures to meet employment requirements.
        d. Summarize key activities necessary to retain a job in the industry.
        e. Identify positive work behaviors and personal qualities necessary to retain employment.
  Plus D. Demonstrate the use of technical knowledge and skills that relate to pathways in this cluster to allow for mobility among numerous career options within the family of related occupations.
    Plus 1. State how various pathways within the cluster work together to generate productions, media, and other activities.
        a. Identify work activities associated with a variety of the cluster pathways required for a theater production, film, television broadcast, or arts event.
        b. Generate a production, media, or other event, and identify the interrelated activities and skill requirements associated with various pathways in this cluster.
    Plus 2. Identify pathways with common knowledge and skills that provide a worker with the potential for mobility.
        a. Compare the pathways for common knowledge and skills, and produce a crosswalk of related career potential.
        b. Identify the pathways with the most discrete knowledge and skills, and compare the potential for career crosswalks.
  Plus E. Explain written organizational policies, rules and procedures common to careers in arts, AV, technology and communication fields to help employees perform their jobs.
    Plus 1. Locate appropriate information on organizational policies in handbooks and manuals.
        a. Identify the contents of various organizational publications.
        b. Select the appropriate document (s) as reference for a given situation.
    Plus 2. Discuss how specific organizational policies and rules influence a specific work situation.
        a. Locate and identify specific organizational policy, rule or procedure to assist with a given situation.
        b. Explain specific organizational policy, rule or procedure to improve a given situation.
  Plus F. Summarize knowledge of the systems within various pathways contained in the cluster to keep abreast of new technological advancements and tools important to work in this industry.
    Plus 1. Analyze the technological systems that are apparent within the various pathways in this cluster.
        a. Compare the organizational structures of businesses in each of the pathways in this cluster.
        b. Identify the technological systems and their effects on the pathways in this cluster.
        c. Predict and highlight technological advancements for several pathways to illustrate the effect on work in careers in this cluster.
    Plus 2. Research the impact of potential new technology advancements related to this cluster in the future.
        a. Develop a research paper, media production, or other event to demonstrate the impact of technology on careers in this cluster for the future.
        b. Evaluate the business opportunities in this cluster and identify how these will be impacted by technological advancements and systems.
        c. Identify the technological changes in the past five years that have affected the skill requirements for workers in this cluster.
Plus X. TECHNICAL SKILLS
  Plus A. Employ information management techniques and strategies in the workplace to assist in decision-making.
    1. Use information literacy skills when accessing, evaluating and disseminating information.
    2. Describe the nature and scope of information management.
    3. Maintain records to facilitate ongoing business operations.
  Plus B. Employ planning and time management skills and tools to enhance results and complete work tasks.
    1. Develop goals and objectives.
    2. Prioritize tasks to be completed.
    3. Develop timelines using time management knowledge and skills.
    4. Use project-management skills to improve workflow and minimize costs.
  Plus C. Organizational Skills
    1. Describe duties of production personnel
    2. Write a production treatment/plan for various types of programs
    3. Write a production script
    4. Design a production in the stages of pre-production, production, and post-production
    5. Analyze the objective of production activities
    6. Manage crew and cast required for an audio/video production
  Plus D. Pre-production practices
    1. State the importance of obtaining approval / sign-off
    2. Research a show topic
    3. Write a video production script/storyboard
    4. Identify basic audio/video connectors and cables and their uses
    5. Design lighting requirements for a planned production
    6. Explain how to properly remove and replace lamps
    7. Describe the use of scrims, barn doors, and gels
    8. Identify various types of microphones, pick-up patterns, and applications
  Plus E. Production practices
    1. Identify Total Quality Management principles / disciplines
    2. Define depth of field and its relationship to amount of available light, filter selection, and aperture
    3. Identify parts of and operate a TV camera
    4. Explain the use of a waveform monitor and vectorscope
    5. Properly adjust a camera, including setting gain, filters, aperture, focus, white balance, and phase
    6. Demonstrate movements of a TV camera
    7. Compose shots following basic composition guidelines (rule of thirds, lead/talk space, framing, etc.)
    8. Follow a moving subject while keeping the subject properly framed
    9. Explain overscan and safe areas
    10. Identify types of, set, and position lighting fixtures for various lighting effects
    11. Perform duties of a producer/director
    12. Connect an intercom system
    13. Move the camera using tripod, dolly, and pan-tilt head
    14. Record a show using a studio and portable camera
    15. Record audio using audio devices, including recorders and mixers
    16. Record video using a video recorder
    17. Select between different inputs using a production switcher
    18. Key text over a piece of live video using a character generator
    19. Perform in front of a camera and with a microphone
    20. Interview a subject, both on-camera and off-camera, to get information about a chosen subject
    21. Narrate a script over footage, using proper vocal techniques
    22. Shoot/record a studio production script
    23. Shoot/record a field production script
    24. Demonstrate best practices used to label and log videotapes
    25. Properly roll and store cable
  Plus F. Post-production practices
    1. Prepare an edit log
    2. Capture and edit footage with audio/video editing software
    3. Alternate camera shots with a production switcher in production
    4. Digitally edit video clips into a project
    5. Edit audio and video in a variety of productions
    6. Define “jump cut” and list strategies to avoid them in shooting and editing
    7. Explain the importance of shooting for the edit
    8. Explain the importance of continuity
  Plus G. Fundamentals of Broadcast Journalism
    1. Define broadcasting
    2. Explain the difference between news, feature, opinion, sports, and other forms of news writing and reporting
    3. Explain the differences between ENG, EFP, and studio productions
    4. Explain characteristics of newsworthiness
    5. Discuss different forms of bias in reporting
    6. Define VO, SOT, VOSOT, and b-Roll
    7. Explain the importance of natural sound in a news story
    8. Edit a news package, including b-Roll, VO, SOTs, and natural sound
    9. Discuss the pros and cons of going live with a story
    10. Explain the role of research in news reporting
  Plus H. Digital Video
    1. Define codec and file formats, and give common uses of each
    2. Choose appropriate compression and frame rates for digital video
    3. Compare and contrast streamed and downloaded video
    4. Explain considerations specific to creating video for the Internet
    5. Convert a project created for broadcast into a web-friendly format
    6. Embed a video clip into a website
    7. Create a video file that could be burned/pressed onto a DVD
Plus XI. JOURNALISM AND BROADCASTING PATHWAY
  Plus A. Examine and summarize career opportunities in journalism and broadcasting to build an understanding of opportunities in the pathway.
    Plus 1. Analyze various careers in media companies, including radio and television stations, newspapers and magazines, video production houses, and Internet news outlets.
        a. Discuss the responsibilities of newspaper, television, and radio reporters.
        b. Identify the responsibilities of producers for broadcast media.
        c. Describe the duties of editors for various media.
        d. Identify specific jobs within a video production company.
        e. Describe the duties of photojournalists for various media.
        f. Discuss the duties of graphic artists for various media.
    Plus 2. Summarize the roles of journalism and broadcasting in society today using knowledge and history of journalism and broadcasting.
        a. Discuss the beginnings and evolution of broadcasting, and print and electronic journalism.
        b. Describe how increasingly available information is changing society.
    Plus 3. Distinguish between different forms of media and their specific applications.
        a. Describe the differences amongst media, including newspaper, magazines, electronic news, television, and radio.
        b. Describe the objectives, distribution, and timeliness of various media.
    Plus 4. Explain the value having a broad general knowledge base; and awareness of cultural, regional and diversity issues adds to a journalism and broadcasting career.
        a. Identify useful knowledge for a reporter writing stories about the economy, a current ethnic art exhibit, and a new piece of military equipment.
        b. Explain how knowledge is useful in the broad coverage of events when research may not be possible.
  Plus B. Demonstrate writing processes used for various journalism media to build a base of skills for a career in the field.
    Plus 1. Define the terminology associated with journalism.
        a. Define commonly used print journalism terms.
    Plus 2. Demonstrate how to cultivate sources for stories.
        a. Develop a story based on information found on an assigned beat or in other media.
        b. Explain how to find/locate an investigative lead.
        c. Evaluate how a community calendar of events, police and fire communications, wire services, and verifiable Internet sources are useful for news writing.
    Plus 3. Demonstrate how to obtain information to use in writing a story.
        a. Define off-the-record information.
        b. Identify uses of the newspaper morgue and public records.
        c. Demonstrate methods for verification of information.
    Plus 4. Develop written stories for print and broadcast.
        a. Identify two commonly used style guides.
        b. Write a print news story to meet a deadline, using organized research, note-taking skills to capture precise language of sources for direct quotations, transitions, and proofreading and copy-editing skills.
        c. Discuss content editing.
        d. Rewrite a print news story to be used for broadcast.
    Plus 5. Demonstrate how photographs support the development of stories.
        a. Write two stories about the same event: one with a photograph and one without a photograph.
    Plus 6. Employ knowledge of the similarities and differences among editorial, feature and news writing styles.
        a. Write a feature article for a magazine.
        b. Identify how editorials and columns differ from news reports.
  Plus C. Demonstrate writing processes for broadcast media to build a base of skills for a career in the field.
    Plus 1. Define the terminology associated with television broadcasting.
        a. Define commonly used television terminology.
    Plus 2. Analyze how to develop a complete television project.
        a. Write several stories in an appropriate broadcast style, choose one to become a lead story, and prioritize others.
        b. Select graphics for stories.
        c. Write lead ins and teasers for television.
    Plus 3. Analyze how to develop a complete radio project.
        a. Write a script for a radio broadcast.
        b. Write to a sound bite.
        c. Develop lead ins and teasers for radio.
        d. Edit stories.
  Plus D. Demonstrate the ability to plan and deliver a broadcast production to exhibit readiness for completing key production functions.
    Plus 1. Analyze the elements of a newscast production.
        a. Identify location, number of cameras needed, and time restrictions for a newscast production.
        b. Describe the purposes of rundown sheets.
        c. Develop a rundown sheet for use with a broadcast.
    Plus 2. Analyze individual announcing competence.
        a. Identify announcing techniques required for a specific format.
        b. Read aloud a news story.
        c. Practice clear delivery of news and other information using cueing devices, written scripts, and a TelePrompTer.
        d. Practice script delivery skills for on- and off-camera, including emphasis, professional language, clarity, intonation, enunciation, poise, eye contact, projection, and extemporaneous speaking skills.
    Plus 3. Identify wardrobe suitable for on-camera appearances.
        a. Select from magazines potential wardrobe for on-camera appearances.
    Plus 4. Analyze production functions.
        a. Discuss demographics and audience rating standards.
        b. Describe targeting content for audiences.
        c. Discuss sweeps, ratings, demographics, and survey research methods.
    Plus 5. Demonstrate promoting productions.
        a. Discuss various promotions activities, including image, cross promoting with other programs and features, contests, broadcasts from remote locations, public appearances, involvement in community activities, and Internet activities.
        b. Develop a production promotion involving several activities discussed.
    Plus 6. Analyze how image capturing and graphics design support the development of electronic presentations.
        a. Develop two productions on the same topic: one including captured images and graphic design and one excluding images and graphic design.
    Plus 7. Distinguish amongst various musical radio formats.
        a. Identify rock, jazz, classical, folk, and nostalgic music and their music genres.
        b. Identify trade magazines associated with radio.
  Plus E. Demonstrate knowledge and understanding of technical support related to broadcasting in order to enhance productions.
    Plus 1. Examine equipment and its function.
        a. Operate audio recording and editing equipment.
        b. Operate image recording and editing equipment.
    Plus 2. Examine production activities.
        a. Demonstrate set-up and striking equipment, as specified by a production design.
        b. Coordinate video and audio equipment, as specified by a production design.
        c. Implement a schedule, as specified by a production design.
    Plus 3. Explain how to run a board shift.
        a. Demonstrate the use of a crosscheck cue sheet, daily log, and program.
        b. Locate and load programs and commercials, control on-air sound quality, and check audio quality.
        c. Perform time checks and meet broadcast deadlines.
        d. Record network feeds.
        e. Discuss the importance of operating a control board with no interruption in audio.
        f. Operate a light board.
        g. Discuss the Emergency Alert System.
    Plus 4. Examine set design principles and practices.
        a. Develop a set plan, including lighting, props, and atmosphere.
  Plus F. Examine and summarize business issues related to journalism and broadcasting to gain awareness of factors that influence programming, content and distribution.
    Plus 1. Analyze the business and economic factors that influence programming, content, and distribution.
        a. Identify similarities and differences among public and commercial radio and television station operations.
        b. Identify several types of advertising, marketing, and public relations activities used by public and commercial radio or television stations.
    Plus 2. Explain the use of promotional materials, standard public service announcements, commercial/ads, press kits and advertising tags.
        a. Develop a package of promotional materials.
        b. Identify standard public service announcements.
        c. Discuss commercials and advertising tags.
        d. Discuss what would be included in a press kit.
  Plus G. Examine and summarize ethical and legal issues related to journalism and broadcasting to build awareness of various issues affecting conduct of employees in this pathway.
    Plus 1. Identify ethical responsibilities for individuals in journalism careers.
        a. Discuss why it is important to pursue truth in ambiguous situations.
        b. Demonstrate ethical behavior in writing or speaking, related to presenting information to the public.
    Plus 2. Demonstrate professional conduct that follows a professional code of ethics.
        a. Identify groups that define a code of ethics for journalism and broadcasting.
        b. Discuss guidelines for the use of materials developed by others.
    Plus 3. Investigate how the First Amendment, Freedom of Information Act, libel, slander, and copyright laws affect journalism and broadcasting.
        a. Compare journalism and broadcasting in this country to that of other countries that do not have rights such as those provided by the First Amendment in the United States.
        b. Describe the procedure for obtaining information under the Freedom of Information Act.
        c. Describe copyright laws related to the use of text; images; and recorded, Internet, and oral materials.
        d. Describe issues related to libel and slander.
    Plus 4. Investigate what constitutes plagiarism and invasion of privacy.
        a. Describe a scenario that involves invasion of privacy issues.
        b. Describe a scenario that involves plagiarism.
    Plus 5. Explain legal responsibilities associated with the use of public airwaves and station operation as required by federal governmental agencies.
        a. Identify the federal agencies that have jurisdiction over public airwaves.
        b. Describe the scope of issues addressed in federal laws and regulations related to broadcasting.
    6. Explain how ethical responsibilities relate to the degree of influence the media has on individuals.